Ideal Practice
Episodes
191 episodes
How to Find Your Voice when Marketing Your Practice: What It Really Takes | IP 191
Four years ago, I hit “publish” on the very first episode of this podcast — not entirely sure what would come of it. Since then? I’ve learned a lot.In this episode, I’m taking you behind the scenes — not just of podcasting, b...
When Your Practice Hits Capacity: Hiring Remote Help as a Growth Engine | IP 190
Eventually, most successful practices hit a certain kind of ceiling.Caseloads are full. Marketing falls off. Systems strain.And growth? It stalls… or starts to feel like it would break everything.So today, C...
What If You’re Not Stuck? What If You’re Standing at Your Growth Edge? \ IP 189
In the last couple of episodes, I spoke with two very different guests — Rachel Robertson and Emma Lagerlow – two very different women doing very different things on completely opposite sides of the world.And yet, as I thought about thos...
The Hidden Cost of Growth: When “Success” Can Quietly Burn You Out | IP 188
It’s easy to think that once your practice is “working”… everything else will fall into place.But what if success is actually where things fall apart - but in a quiet way you may miss?Today, wealth coach and author Emma Lag...
When Your Practice Takes Off: Managing Fast Growth from the Inside Out | IP 187
At some point in the life of any kind of service-based business, something shifts.The work is meaningful.Clients are coming in.Your calendar may even be full.And inevitably, the day comes when you start asking yourself… ...
Your Voicemail Greeting: How Something So Simple Could Cost You a Client \ IP 186
Okay guys - so we’re digging into a really tiny detail of your practice this week, one many small business owners may never even think about…Your voicemail greeting.I know! Seems sooooo minor! Like - who cares about t...
Programs, Not Packages: A Better Way to Structure Your Private Practice | IP 185
Here’s the thing.If you’re like most healing arts professionals, you sell your time.Five sessions. Ten sessions. Maybe a package here or there.But what if you focused on your expertise, and the tran...
How to Use a Profit & Loss Statement to Run a Healthy Private Practice, with Randall Avery | IP184
Okay - I’ll admit it. My bookkeeper used to send me a Profit and Loss (P&L) statement for my practice every time we met - and I barely looked at it.Not proud of that.But I blew it off because I didn’t really understand HOW to ...
183. 3 Ways You May Be Diluting Your Marketing Message (and Not Even Know It.) | IP183
Marketing doesn’t usually fail because you’re not good at what you do. Not at all!No - often it fails because you’re being too careful.In this episode, I’ll walk you through 3 marketing patterns I’ve seen repeatedly in re...
The Key to Connecting with Your Dream Clients: My 10-Step Process | IP 182
Hey there everyone! Have you ever wondered why some clients light you up, while others leave you absolutely drained? That happens because we, as healers, often feel like we can help anybody. But that doesn’t mean ...
How to Hire the Best Virtual Assistant for Your Private Practice | IP 181
One of the most common things I hear from private practice owners is this: “I know I need help, but I have no idea where to start...” If that sounds familiar, you’re totally in the right place. 😉Be...
Why Money Gets Messy in Private Practice (And How to Clean It Up) | IP 180
This week, I’m sharing something I’ve never done on the podcast before: a replay of an interview I did as a guest on Joe Sanok’s show, The Practice of the Practice. In this conversation, Joe and I first did a quick...
Reflection: Why a Strategic Reset Beats Pushing Through to Exhaustion | IP 179
As we step into a brand new year, I wanted to start 2026 with a different kind of conversation.In this episode, I’m sharing why I chose to hit the reset button on the podcast over the last few weeks — not by stopping, but by ...
Moving Through “The Great In-Between”: An Inspiring Message for the New Year | IP 178
Well, Happy New Year everyone! 🥳As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you.Someone special once shared this with me during a season of r...
What I Learned From My Clients This Year: Powerful Lessons I Needed Too. | IP 177
Hello everyone -It’s the week of Christmas, the world is slowing down, and, like many of you, I’ve been settling down into my own year-end pause. (You ARE doing that, right? Or will be soon?)In honor of that pause, I want...
How to Get a Healthy Private Practice Up and Running, Fast | IP 176
Managing a private practice, like any business, means managing growth. And growth always happens in phases. That means, we all start as beginners somehow - right?I know.But the start up phase of a private practice can be completel...
Advice I'd Give My Younger Self About Starting a Private Practice Today | IP175
In this episode, I’m taking time to look back at what I wish I’d known when I started my private practice as a young therapist in the early 90s. (SO many things, y’all.😑)Back then, I was juggling a toddler, a full-time ...
Having Clear Money Conversations with Your Clients Will Help Them. Here's How. | IP 174
Listen. I get it. Money can be one of the hardest things to talk about — especially for therapists, healers, and wellness professionals who pour their hearts 💟 into their work.That’s why I’m bringing back one of the best epis...
Feeling Grateful: Why I Still Believe in Private Practice | IP 173
This week, I’m sharing a quick Thanksgiving-week reflection on why I still believe in private practice, even when the work feels hard… along with a simple exercise to help you reconnect with the good stuff in all of this.(If you e...
Doing Things Your Way: The Heart of an Ideal Practice | IP 172
If you’ve ever found yourself feeling exhausted, under-appreciated, and wondering if private practice is really worth it, this episode is for you.In this replay of one of our classics, I’m going back to one of the very first conve...
Behind the Mic — Introducing a Seasonal Shift, and Creative Plans for Next Year | IP 171
Seasons change — and so does the rhythm of our work.In today’s short “Behind the Mic” reflection, I want to tell you a little about why things on the Ideal Practice podcast might sound a little different for a wh...
Joe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170
Hey everyone! You’re in for a treat and a half today! 😍On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-runnin...
From Wimpy to Wow: How to Transform Your Psychology Today Profile With Aaron Price | IP 169
Okay, let’s talk about this, folks.I know a lot of us break out in hives at the mere thought of marketing. 😜And yet - some of the most talented healers I know sit with open appointment slots while people who need their help are sc...
Marina Gee | Why Your Story Matters More Than Your Credentials | IP 166
Ever feel like you're screaming into a void when it comes to marketing your practice? 😵If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about something that could completely ...
7 Billing Companies Later: What I've Learned That You May Need to Know. | IP 167
Hey there everyone, Have you ever hired someone to handle your insurance billing, only to have it turn into a total mess? Maybe even a nightmare? 😵💫If so, you're not alone in that! Today, I’ve shared with you the...