Ideal Practice
How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get paid well for what you do, and have a life. We’ll talk about the power of intention, the energy of money, and how to banish imposter syndrome for good. In short, we’ll dive deep into what it takes to develop a healthy business that is profitable, impactful, and - can we say this? - enjoyable.When healers stand in their power, make peace with profit, and honor the difference they make in the lives of others, they can change an entire industry.With a mix of interviews, special guests and solo shows from Wendy, you won’t want to miss a minute of this. New episodes every Tuesday. So hit subscribe, and get ready to change your life.
Episodes
181 episodes
How to Hire the Best Virtual Assistant for Your Private Practice | IP 181
One of the most common things I hear from private practice owners is this: “I know I need help, but I have no idea where to start...” If that sounds familiar, you’re totally in the right place. 😉Be...
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44:36
Why Money Gets Messy in Private Practice (And How to Clean It Up) | IP 180
This week, I’m sharing something I’ve never done on the podcast before: a replay of an interview I did as a guest on Joe Sanok’s show, The Practice of the Practice. In this conversation, Joe and I first did a quick...
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Episode 180
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38:48
Reflection: Why a Strategic Reset Beats Pushing Through to Exhaustion | IP 179
As we step into a brand new year, I wanted to start 2026 with a different kind of conversation.In this episode, I’m sharing why I chose to hit the reset button on the podcast over the last few weeks — not by stopping, but by ...
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Episode 179
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21:24
Moving Through “The Great In-Between”: An Inspiring Message for the New Year | IP 178
Well, Happy New Year everyone! 🥳As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you.Someone special once shared this with me during a season of r...
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Episode 178
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18:30
What I Learned From My Clients This Year: Powerful Lessons I Needed Too. | IP 177
Hello everyone -It’s the week of Christmas, the world is slowing down, and, like many of you, I’ve been settling down into my own year-end pause. (You ARE doing that, right? Or will be soon?)In honor of that pause, I want...
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Episode 177
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32:17
How to Get a Healthy Private Practice Up and Running, Fast | IP 176
Managing a private practice, like any business, means managing growth. And growth always happens in phases. That means, we all start as beginners somehow - right?I know.But the start up phase of a private practice can be completel...
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Episode 176
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48:41
Advice I'd Give My Younger Self About Starting a Private Practice Today | IP175
In this episode, I’m taking time to look back at what I wish I’d known when I started my private practice as a young therapist in the early 90s. (SO many things, y’all.😑)Back then, I was juggling a toddler, a full-time ...
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Episode 175
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27:35
Having Clear Money Conversations with Your Clients Will Help Them. Here's How. | IP 174
Listen. I get it. Money can be one of the hardest things to talk about — especially for therapists, healers, and wellness professionals who pour their hearts 💟 into their work.That’s why I’m bringing back one of the best epis...
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Episode 174
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25:26
Feeling Grateful: Why I Still Believe in Private Practice | IP 173
This week, I’m sharing a quick Thanksgiving-week reflection on why I still believe in private practice, even when the work feels hard… along with a simple exercise to help you reconnect with the good stuff in all of this.(If you e...
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Episode 173
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24:59
Doing Things Your Way: The Heart of an Ideal Practice | IP 172
If you’ve ever found yourself feeling exhausted, under-appreciated, and wondering if private practice is really worth it, this episode is for you.In this replay of one of our classics, I’m going back to one of the very first conve...
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Episode 172
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36:14
Behind the Mic — Introducing a Seasonal Shift, and Creative Plans for Next Year | IP 171
Seasons change — and so does the rhythm of our work.In today’s short “Behind the Mic” reflection, I want to tell you a little about why things on the Ideal Practice podcast might sound a little different for a wh...
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Episode 171
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17:06
Joe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170
Hey everyone! You’re in for a treat and a half today! 😍On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-runnin...
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Episode 170
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1:03:10
From Wimpy to Wow: How to Transform Your Psychology Today Profile With Aaron Price | IP 169
Okay, let’s talk about this, folks.I know a lot of us break out in hives at the mere thought of marketing. 😜And yet - some of the most talented healers I know sit with open appointment slots while people who need their help are sc...
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Episode 169
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1:24:31
Marina Gee | Why Your Story Matters More Than Your Credentials | IP 166
Ever feel like you're screaming into a void when it comes to marketing your practice? 😵If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about something that could completely ...
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Episode 166
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1:10:18
7 Billing Companies Later: What I've Learned That You May Need to Know. | IP 167
Hey there everyone, Have you ever hired someone to handle your insurance billing, only to have it turn into a total mess? Maybe even a nightmare? 😵💫If so, you're not alone in that! Today, I’ve shared with you the...
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Episode 167
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25:12
Carla Titus | Stop Working for Free: How to Pay Yourself a Real Salary | IP 168
Buckle up, y’all, because we’re getting into one of the most critical (and most avoided!) topics in private practice ownership … paying yourself an actual salary.I'm talking with the brilliant Carla Titus, a fracti...
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Episode 168
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1:17:18
Jeremy Zug | What If Insurance Billing Wasn’t So Hard? A Helpful Conversation... | IP 165
I’m so excited about today’s conversation, guys, which is a weird thing to say about … insurance. 😵💫Today’s guest, Jeremy Zug from Practice Solutions, lives and breathes mental health billing (yes, that's a thing!).&nb...
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Episode 165
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1:22:43
Blogging, Video or Podcasting: Which Outreach Strategy is Right for You? | IP 164
Hey there, everyone!A common question I get from practice owners is: “What kind of content should I be creating to market my practice?” Should you be blogging? Doing video? Starting a podcast?I get it. The op...
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Episode 164
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50:59
Michelle Knox | I've Got a Great Logo - Does That Mean I've Got a Great Brand? | IP 163
Today, I'm talking with the truly talented Michelle Knox, a brand strategist and designer who has become not only one of my closest friends, but also one of my most trusted advisors over the years. Michelle helps women ent...
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Episode 163
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1:16:06
Railey Molinario | Relationship Intelligence, and Why You Must Trust Your Self | IP 162
Are you a relationship expert in one way or another?Feel like that’s something you have a pretty good handle on?As healers - especially therapists - we often consider ourselves experts on what it takes to develop healthy relations...
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Episode 162
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1:13:17
Real Talk: How to Keep Your Practice Going When Life Gets Messy | IP 161
Hey there, everyone!Last week, I had a wonderful conversation with Gordon Brewer, host of The Practice of Therapy podcast, about how to keep your private practice going when your life is completely falling apart. It touched ...
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Episode 161
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37:22
Gordon Brewer | How Do You Serve Clients When You're Barely Surviving, Yourself? | IP 160
Today I’m sitting down with the ever-steady and ever helpful Gordon Brewer to talk about something we don't discuss nearly enough – how to keep your practice thriving when life gets really, really hard. 😓Gordon is the owner of <...
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Episode 160
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1:13:19
How Rosanne Carter Turned Burnout Into Her Biggest Business Asset | IP 159
Today, I’m excited to have the incredible Rosanne Carter joining us here on the podcast to talk about something that is near and dear to her heart: nervous system co-regulation and why understanding this concept could comple...
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Episode 159
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1:12:41
How a Simple Scheduling App Can Help You Run a Healthier Private Practice | IP 158
She was on the edge of burnout……getting sick more often, and having to cancel appointments with clients she loved - all because she’d lost any semblance of control over her calendar.Funny isn’t it? How easy it is for us to ...
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Episode 158
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50:25
The 3 Systems Every Practice Owner Needs: A Deep Dive With Ariana Refsdal | IP 157
Do you ever feel like your practice is held together by nothing more than rubber bands and band-aids? Feel like you're constantly putting out fires instead of actually growing the business you dreamed of? If this soun...
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Episode 157
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1:19:46